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Email Writing Tip: Say What You Want First!

December 17, 2010 Leave a comment

I wanted to share a tip I received a number of years ago, which has greatly improved my business writing style and effectiveness. The simple tip is …. use the first sentence to clearly and concisely tell your reader what you want them to do with the email you are sending. That’s it – pure and simple!

Let’s take a look at two examples of an email I put together. Both emails are asking for the same thing. The first is what I would call an average email, while the second I would consider vastly improved by making one small change.

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